Tabs
You can examine your reports for all ad units in the Overview tab or for to view each ad unit separately simply navigate between the tabs.
Our User Activity Reports aim to deliver valuable information and analytics to understand the user activity and ad engagement. With user-level KPIs, in-depth filters and helpful breakdowns, your User Activity Reports provide the necessary granular data you need to make calculated decisions to optimize your ad revenue!
If you have saved reports in the past, you can view them by clicking the arrow next to ‘New Report.
Date Range, Breakdowns and Filters can be found at the top of the page. Use these to deep dive into your app’s performance and better understand your user activity. These filters make it easier to find specific results and separate the rest of the data to simplify the report.
Our Reporting Dashboards support two different formats- Graph & Table.
New! Metric Totals in Table
You can now view a summary of the metrics portrayed in your report in table format, below the graph. The numbers in the table are a total of each metric, i.e. the total revenue, eCPM, impressions, Ad Availability Checks from a given ad source. The table reflects the identical breakdowns and filters you defined for the graph.
You can examine your reports for all ad units in the Overview tab or for to view each ad unit separately simply navigate between the tabs.
Click on the separate metrics to see dedicated graphs for that metric. These metrics provide granular data on unique user behavior. By clicking on the tooltip in the top right corner of each metric, you’ll find its definition and current trend details.
Supported Metrics on the User Activity Reports Dashboard
ironSource provides deep insights into your app’s ad performance with a wide range of unique user metrics. These advanced metrics help you understand how your users interact with your app and the ads you serve; allowing for better implementation and control.
ARPDAU: Average Revenue per Daily Active User, the total revenue divided by the total number of active users
ARPDEU: Average Revenue per Engaged User, the total revenue divided by the total number of engaged users
DEU: Daily Engaged Users, the average of daily active users who engaged with an ad in your app. Data is drawn from impression events.
New! Daily Engaged User data for the Offerwall ad unit. Data is available for apps integrated with SDK 6.5.1+.
Engagement Rate: The total number of engaged users divided by the total number of active users
Imp/Engaged User: Impressions per Engaged User, the total of impressions divided by the total number of engaged users
Sessions / DAU: Sessions per Daily Active User, The average number of sessions generated by an active user on a daily basis
For relevant metrics, you will have the ability to view the data in lines or stacked.