What are creatives?

Creatives are the assets that are used as part of an advertising campaign to attract new users. Essentially, they are the ads that drive user engagement to your app. The type of creative can vary depending on the ad unit of the campaign, but generally consist of images, videos, or other rich media formats. 

The creative files you upload to your campaigns must meet the criteria outlined here.

Learn more about uploading creatives and creative sets.