Universal SKAdNetwork reporting

With the release of iOS 15, Apple made it possible for developers to receive a copy of all of their network postbacks from the device at the same time the postbacks are sent to the ad networks.

To receive a copy of the winning postbacks, developers need to specify a server endpoint in their app’s Info.plist.

What is ironSource Universal SKAN Reporting? 

Universal SKAN reporting allows you to collect SKadNetwork postbacks of all of your UA activity from all of the networks you work with, directly from Apple – in real time – by identifying ironSource as an endpoint in your info.plist. 

With ironSource universal SKAN reporting, you can visualize your iOS +15 SKAN postbacks in one place, get insights into your UA performance, and evaluate your UA activity through an advanced analytics tool. The report displays enriched postbacks data from ALL the different networks in real time, enabling you to deeply understand your users in the SKAdNetwork environment.

ironSource enables you to forward the postbacks to any endpoint you want, including MMPs or any other URL you specify, upon receipt.

How to enable ironSource Universal SKAN Reporting

    Configure ironSource endpoint in your app’s plist

    To receive copies of winning install-validation postbacks from all of the demand sources for your advertised app, add the NSAdvertisingAttributionReportEndpoint key in your app’s Info.plist.

      1. Select Info.plist in the Project navigator in Xcode
      2. Click the Add button (+) beside a key in the property list editor and press Return
      3. Type the key name NSAdvertisingAttributionReportEndpoint
      4. Choose String from the pop-up menu in the Type column
      5. Type the URL: https://postbacks-is.com

    How to enable multiple endpoints

    Support sending the postback on demand to multiple endpoints

    ironSource enables you to forward all postbacks data to any endpoint you want, this can include MMPs or any other URL you specify.
    Send the URLs to your account manager for assistance with sending the postback to your MMP or any other endpoint.

    How to get your SKAN postbacks data

    Data analytics UI

    Access your SKAN postbacks data at https://analytics.is.com. For access, contact us or reach out to your account manager.


    The Universal SKAN Reporting API enables you to get all of the raw winning postbacks data from every network. Learn more.