Offerwall special promotion calendar

Each month, ironSource organizes cross-network special promotions, so both publishers and advertiser partners can enjoy maximum impact. Most of the special promotions are scheduled around U.S. holidays, which bring increased traffic from school and work breaks.

2021 special promotions

January 1-3 – New Year

January 16-18 – Mid-winter weekend

February 12-14 – Valentine’s Day 

March 16-18 – St. Patrick’s Day

April 2-5 – Easter weekend

April 30-May 2 – International Labor Day weekend

May 14-16 – Mid-spring weekend

May 28-31 – Memorial Day weekend

June 19-21 – Longest day of the year

July 2-5 – Independence Day weekend

July 30-August 2 Mid-summer weekend

August 13-15 – Summertime promotion

September 3-6 – Labor Day weekend

September 24-26 – Start of autumn weekend

October 8-11 – Columbus Day/Indigenous Peoples’ Day weekend

October 29-31 – Halloween

November 12-14 – Mid-autumn weekend

November 25-29 – Black Friday/Cyber Monday

December 10-12 – Start of winter special

December 23-27 – Christmas

Learn how to set up a special promotion.