Offerwall special promotion

Offerwall special promotions are a proven way to increase engagement, retention, and overall revenue for app developers. You can set an ironSource offerwall promotion from 1.5x to 10x the standard rewards offered to your users, for a limited time period.

What it looks like

Your special promotion offerwall will look something like this:

Offerwall special promotion

Benefits of running a special promotion

By offering increased value rewards, you give your users additional incentives to engage with the offerwall and complete offerwall tasks. This in turn improves user engagement and offer completion rates, leading to higher ad revenue and growth in IAP (since users get a taste of in-game boosts). 

In addition, when you let your account manager know that you’re planning a special promotion, this information will be shared with offerwall advertisers to encourage them to bid higher for your traffic. 

2021 special promotions

Each month, ironSource organizes cross-network special promotions, so both publishers and advertiser partners can enjoy maximum impact. Most of the special promotions are scheduled around U.S. holidays, which bring increased traffic from school and work breaks.

January 1-3 – New Year

January 16-18 – Mid-winter weekend

February 12-14 – Valentine’s Day 

March 16-18 – St. Patrick’s Day

April 2-5 – Easter weekend

April 30-May 2 – International Labor Day weekend

May 14-16 – Mid-spring weekend

May 28-31 – Memorial Day weekend

June 19-21 – Longest day of the year

July 2-5 – Independence Day weekend

July 30-August 2 Mid-summer weekend

August 13-15 – Summertime special

September 3-6 – Labor Day weekend

September 24-26 – Start of autumn weekend

October 8-11 – Columbus Day/Indigenous Peoples’ Day weekend

October 29-31 – Halloween

November 25-29 – Black Friday/Cyber Monday

December 23-27 – Christmas

Learn how to set up an offerwall special promotion.