Offerwall benchmarks

Reach $1,100+ eCPMs with the ironSource offerwall

With an ironSource offerwall, you can expect to see average revenue per daily active user (ARPDAU) of up to 45 cents and eCPMs of up to $1100, depending on your game’s category. Compare these offerwall benchmarks with your app’s results to identify growth opportunities and optimize your performance. 

Offerwall benchmarks

US Android  |  August 2020

Category Engagement Rate eCPM Usage Rate ARPDAU
MidCore 7.5% $1,100 1.5 35.0¢
MidCore – RPG 6.5% $1,300 1.5 45.0¢
MidCore – Strategy 8.0% $830 1.4 8.0¢
Casual 8.0% $750 1.6 8.0¢
Casual – Simulation 9.0% $900 1.5 12.5¢
Casual – Arcade 8.0% $710 1.5 2.5¢
Casino 21.0% $250 1.8 4.0¢
Sports/Racing 25.0% $530 1.9 8.5¢