Offerwall benchmarks (UA)

Offerwall CPE campaign benchmarks

This is the latest breakdown of ironSource offerwall CPE campaign benchmarks by category and time to event’s completion (TTE) for the US on Android. Compare the benchmarks with your campaigns to identify growth opportunities, and optimize your performance by implementing the offerwall best practices.

Offerwall benchmarks

US Android  |  March 2021
Category TTE* (Days) Average Bid Top 10% Bid Completions/Installs
Mid-core 8.0 $105 $300 40%
RPG 6.5 $125 $300 40%
Quick 0.2 $35 $35 55%
Short 1.5 $75 $110 40%
Medium 4.5 $150 $180 25%
Long 14.5 $295 $300 30%
Purchase 0.6 $10 $15 50%
Strategy 10.0 $85 $255 40%
Short 1.0 $10 $15 40%
Medium 5.0 $60 $75 40%
Long 19.5 $180 $255 25%
Purchase 0.3 $15 $20 85%
Casual 4.5 $35 $105 45%
Puzzle 4.0 $40 $105 50%
Quick 0.2 $5 $15 85%
Purchase 0.1 $5 $5 80%
Simulation 6.0 $30 $55 45%
Long 12.5 $45 $75 30%
Simulation 6.0 $30 $75 45%
Quick 0.2 $5 $5 80%
Short 1.5 $10 $10 55%
Medium 4.5 $30 $55 30%
Long 14.0 $60 $75 25%
Purchase 1.5 $10 $10 65%
Casino 6.5 $80 $155 30%
Quick 0.3 $10 $15 75%
Short 1.5 $35 $55 30%
Medium 5.0 $95 $115 15%
Long 16.5 $125 $155 20%
Purchase 0.7 $10 $10 70%