Offerwall benchmarks (UA)

Offerwall CPE campaign benchmarks

This is the latest breakdown of ironSource offerwall CPE campaign benchmarks by category and time to event’s completion (TTE) for the US on Android. Compare the benchmarks with your campaigns to identify growth opportunities, and optimize your performance by implementing the offerwall best practices.

Offerwall benchmarks

US Android  |  January 2021
Category TTE* (Days) Average BID Top 10% BID Completions/Installs
Mid-core 9.5 $130 $265 25%
RPG 7.5 $120 $260 30%
Quick 0.0 $10 $10 85%
Short 1.0 $85 $105 35%
Medium 4.0 $185 $195 20%
Long 17.5 $250 $260 30%
Purchase 0.7 $30 $30 40%
Strategy 10.5 $140 $265 25%
Quick 0.2 $35 $60 70%
Short 1.5 $45 $70 40%
Medium 5.5 $135 $215 30%
Long 18.0 $215 $265 15%
Purchase 0.4 $60 $100 80%
Casual 4.5 $20 $70 50%
Puzzle 4 $25 $70 55%
Quick 0.2 $5 $15 75%
Short 1.5 $15 $30 45%
Medium 4.5 $40 $55 30%
Long 16 $55 $70 30%
Purchase 0 $5 $5 70%
Simulation 5 $15 $30 45%
Quick 0.2 $5 $5 65%
Short 1.5 $10 $10 45%
Medium 4.5 $20 $30 25%
Long 14.5 $30 $30 25%
Purchase 1 $10 $10 60%
Casino 7 $70 $115 20%
Quick 0.1 $5 $5 65%
Short 1.5 $55 $80 30%
Medium 5 $80 $90 20%
Purchase 0.9 $10 $10 60%