Offerwall benchmarks (UA)
Offerwall CPE campaign benchmarks
This is the latest breakdown of ironSource offerwall CPE campaign benchmarks by category and time to event’s completion (TTE) for the US on Android. Compare the benchmarks with your campaigns to identify growth opportunities, and optimize your performance by implementing the offerwall best practices.
Offerwall benchmarks
| US Android | January 2021 |
| Category | TTE* (Days) | Average BID | Top 10% BID | Completions/Installs |
| Mid-core | 9.5 | $130 | $265 | 25% |
| RPG | 7.5 | $120 | $260 | 30% |
| Quick | 0.0 | $10 | $10 | 85% |
| Short | 1.0 | $85 | $105 | 35% |
| Medium | 4.0 | $185 | $195 | 20% |
| Long | 17.5 | $250 | $260 | 30% |
| Purchase | 0.7 | $30 | $30 | 40% |
| Strategy | 10.5 | $140 | $265 | 25% |
| Quick | 0.2 | $35 | $60 | 70% |
| Short | 1.5 | $45 | $70 | 40% |
| Medium | 5.5 | $135 | $215 | 30% |
| Long | 18.0 | $215 | $265 | 15% |
| Purchase | 0.4 | $60 | $100 | 80% |
| Casual | 4.5 | $20 | $70 | 50% |
| Puzzle | 4 | $25 | $70 | 55% |
| Quick | 0.2 | $5 | $15 | 75% |
| Short | 1.5 | $15 | $30 | 45% |
| Medium | 4.5 | $40 | $55 | 30% |
| Long | 16 | $55 | $70 | 30% |
| Purchase | 0 | $5 | $5 | 70% |
| Simulation | 5 | $15 | $30 | 45% |
| Quick | 0.2 | $5 | $5 | 65% |
| Short | 1.5 | $10 | $10 | 45% |
| Medium | 4.5 | $20 | $30 | 25% |
| Long | 14.5 | $30 | $30 | 25% |
| Purchase | 1 | $10 | $10 | 60% |
| Casino | 7 | $70 | $115 | 20% |
| Quick | 0.1 | $5 | $5 | 65% |
| Short | 1.5 | $55 | $80 | 30% |
| Medium | 5 | $80 | $90 | 20% |
| Purchase | 0.9 | $10 | $10 | 60% |