Offerwall benchmarks (UA)

Offerwall CPE campaign benchmarks

This is the latest breakdown of ironSource offerwall CPE campaign benchmarks by category and TTE for the US on Android. Compare the benchmarks with your campaigns to identify growth opportunities, and optimize your performance by implementing the offerwall best practices.

Offerwall benchmarks

US Android  |  May 2020
Category TTE*  (Days) Average BID Top 10% BID CTR* Completions/Installs
Mid-core 8.5 $43 $125 2.4% 35%
RPG / Strategy 7.8 $45 $125 2.8% 35%
Short 1.5 $25 $50 1.2% 65%
Mid 4 $65 $120 2.4% 30%
Long 10.5 $75 $125 2.4% 25%
Purchase 0.5 $20 $30 5.2% 60%
Casual 5 $10 $60 2.4% 55%
Puzzle / Simulation 4.1 $10 $60 2.4% 40%
Quick 0.1 $1 $5 3.6% 80%
Short 1.5 $5 $15 3.6% 48%
Mid 5 $15 $25 2.4% 35%
Long 9 $20 $30 2.4% 30%
Purchase 1 $20 $60 1.2% 30%
Arcade 3.4 $15 $40 2.4% 35%
Short 2 $5 $7 1.2% 35%
Mid 4.5 $24 $40 2.4% 35%
Casino 6.4 $35 $100 4.8% 30%
Short 2 $20 $65 2.4% 50%
Mid 5 $40 $100 4.8% 25%
Long 13 $60 $115 4.8% 20%
Purchase 1 $5 $10 2.4% 65%

*TTE – Average time to event’s completion

*CTR – Intermediate page clicks (link to store)/impressions