Campaign setup

Use the Campaign Generator to set up campaigns that will promote your titles.

Get started

Inside the ironSource platform, navigate to the Campaign Management page and click the New Campaign button. 


Basic Information

New campaign generator - basic information

Name your campaign, then select the title you want to promote. You can select the title from the drop-down menu or ‘Add new title’ and input the App Store or Google Play URL. Then, schedule your campaign and set your budget. All of the Basic Information fields are mandatory except for budget and scheduling.

Note: If budget and scheduling are left as-is, your campaign will run with an unlimited budget, and will launch immediately after review.

You can change any of the Basic Information fields (aside from the title) after the campaign is saved. Editing the click or impression URLs can affect campaign performance and reporting. It’s best to check with your account manager prior to making changes to these links post-launch.


New campaign generator - tracking

  1. Select the tracking solution used for attribution. ironSource has integrations with 6 popular mobile measurement partners.
  2. Input both the click and impression URLs for full tracking and reporting capabilities. In order to create the campaign, you must have properly formatted tracking URLs containing our required macros. If using the default URLs from the MMPs, all formatting will be correct.

Set up a cross promotion campaign

To set up a cross promotion campaign, you can either create a new campaign or run cross promotion in an existing campaign. In any case, contact your account manager for back office support.

  • When creating a new cross promotion campaign, make sure the “Exclude my other titles” box is not checked. 
  • If you choose to run cross promotion on your existing campaigns, un-check the “Exclude my other titles” box. This will enable the campaigns to start running on the cross promotion bidder once it’s activated in the platform. 

Read how to set up the cross promotion bidder in LevelPlay here.

Bid & Countries

New campaign generator - bids & countries

ironSource currently supports CPI campaigns. Adjust the bids per country, accordingly.

Creative Sets

A creative set represents the user’s experience from impression to click. You can create a new creative set or apply a previously uploaded creative set to your campaign.

New campaign generator - creative sets

To apply an existing creative set that is linked to a different title, simply adjust the title in the dropdown menu and select the preferred creative set.

We recommend launching a campaign with no more than 4 creative sets. To learn more, refer to the Creative Sets article.

Select Save and Go Live! to launch.

Note: The campaign will be under review until your account manager approves the creatives and confirms tracking.