Ad revenue measurement
Ad revenue measurement is the accurate calculation of ad revenue generated by an ad unit.
ironSource’s Ad Revenue Measurement solution
ironSource’s Ad Revenue Measurement solution determines ad revenue on both the device and impression level, from any ad unit, across every ad network on the ironSource mediation platform – while partnering with the leading attribution companies to show you your best performing marketing channels.
Seeing the real value of each impression and which channel that impression came from can provide you with entirely new insights for both user acquisition and monetization strategies.
The benefits of Ad Revenue Measurement
Get insight into monetization behavior
With access to impression-level data, you get better insight into your users’ monetization behavior and how they engage with ads – ultimately helping monetization managers and product managers understand the effectiveness of ad implementations, namely frequency caps, diminishing returns on ads, and eCPM decay.
Acquire users from the right channels
UA managers can identify the campaign source (Google, Facebook, and other ad networks) that provides users who drive the most ROI in terms of both IAP revenue and ad revenue.
Ad Revenue Measurement data can be seen on leading attribution dashboards, including AppsFlyer, Adjust, Singular, Tenjin, and Kochava.
Integrate Ad Revenue Measurement into your BI stack with this API.
Integrate Ad Revenue Measurement within your SDK using Postbacks.