Tracking Guidelines

ironSource user acquisition campaigns support several payment methods, which require third-party tracking to attribute the install to the correct source. ironSource tracks every app install and receives a notification for each successful app install.

Third-Party Tracking

Third-party SDK tracking usually involves paid services who provide advanced tracking abilities to track and understand user behavior via user acquisition campaigns.

ironSource supports the following third-party tracking providers:

  • Tune
  • Ad-X
  • Kochava
  • AppsFlyer
  • AdEven/
  • Tenjin
  • Tapstream
  • Apsalar
  • Servo by Medialets
  • Firebase
  • ActionX
  • Localytics
  • Singular


Important! Make sure to follow instructions which appear below the drop down menu to generate a click URL:

ironSource receives the third-party notifications as follows:

  1. You install the SDK of a third-party tracking service.
  2. From the tracking service, you generate a tracking URL containing the campaign ID, and provide it to us.
  3. You activate the campaign, and users see your ad on our various media, follow the link to the application store, and install your app.
  4. ironSource sends the IDs of all users that clicked on your ad to the tracking service.
  5. The tracking service tracks all the IDs of the users that installed and then opened the app.
  6. The tracking service matches the ID of the users that ironSource provided with the user IDs of those who opened your app.
  7. The tracking service sends us the click URL, which contains the campaign ID and the user ID of the match. This way we know that a user actually installed your app after clicking on our ad.


Note: If you are interested in running a campaign with a budget of $1000 or more, you will have the option to use our server-to-server tracking service. Please contact your account manager for more information.