Tracking solutions

Steps to configure the tracking URLs:

  1. Go to your account in the desired attribution company.
  2. Generate ironSource Click URL.
    1. Make sure all relevant postbacks are enabled in the attribution company (install and post-install).
  3. Paste it into the corresponding input fields in the ‘Campaign Generator’.
  4. Impression URL will be automatically generated for you, based on the click URL.
  5. Done!


    1. The click tracking URLs can be modified after the campaign is live.
    2. Each click URL modification will automatically be applied on the impression URL.
    3. ironSource supports the following attribution companies:
      1. Adjust
      2. AppsFlyer
      3. Kochava
      4. Singular
      5. Tenjin
      6. Branch/Tune
      7. For additional tracking solutions please contact us here
    4. When configuring the impression URL, make sure to enable VTA in the attribution company’s dashboard.
    5. Tracking URL stickiness:
      1. For ease of campaign setup, the system stores the last uploaded URL for a specific title, and the click and impression URLs will populate in the corresponding fields for new campaigns. You can choose to use these URLs, or you can edit/swap to new URLs.
      2. This has no effect on existing campaigns.
    6. The tracking URLs can support a variety of placeholders, many of which already exist in the tracking URL templates. You can add as many additional parameters as you’d like. These are the supported placeholders:
      1. {AdType} – The creative type shown
      2. {AdvertiserId} –  Your advertiser ID within ironSource
      3. {AdvertiserAppId} – The campaign’s bundle ID (Android) or track ID (iOS)
      4. {ApplicationId} – ironSource’s application ID in which the click occurred
      5. {ApplicationName} – ironSource’s application name in which the click occurred
      6. {AppURL} – The appstore URL in which the click occurred
      7. {BundleID} – The bundle ID of the application in which the click occurred
      8. {Category} – The category of the application in which the click occurred
      9. {DeveloperName} – The developer of the application in which the click occurred
      10. {CreativeSetID} – Creative set ID shown
      11. {CreativeSetName} – Creative set name shown
      12. {BusinessModel} – The campaign cost model (cpi,cpa, cpc, cpcv or empty for any other model)
      13. {CampaignId} – ironSource Campaign ID
      14. {CampaignName} – ironSource Campaign Name
      15. {Channel} – The ad unit
      16. {Country} – The device’s country code
      17. {DeviceId} – The AID (for Android) or the IFA (for iOS) of the device
      18. {DeviceModel} – The device model
      19. {DynamicParameter} – A unique click ID or impression ID generated by ironSource. This is a mandatory parameter for both the click and impression URLs
      20. {IP} – The IP address of the click
      21. {LAT} – The Limit Ad Tracking status of the device (1 for LAT enabled, 0 otherwise)
      22. {Os} – The device OS (Android/iOS)
      23. {OsVersion} – The device OS version
      24. {PayOut} – The bid at the time of the click or impression
      25. {Ua} – The device’s user agent (encoded)
      26. {PlatformType} – The platform
      27. {PPI} – The device’s screen resolution