Campaign Budget

Your campaign budget depends on how much you’re willing to spend on acquiring users. This should be calculated on the type of campaign you’re going to run and your bid; this, in turn, should be defined based on your campaign goals.

Campaign Type

  • CPI (Cost per Install):  This campaign will charge you once a user installs your app. CPI campaigns have low risk, as you won’t waste your budget on users that don’t convert to installs.
  • CPC (Cost per Click): This campaign will charge you once a user clicks on your ad.
    Supersonic’s CPC campaigns have a high conversion rate as the ad appears similar to a CPI campaign to the end-user.
  • CPE (Cost per Engagement): This campaign will you charge you once a user completes a predefined action.

 

Setting Your Bid based on Your Campaign Type

 

  • Bid for CPI: When running a CPI campaign, your bid reflects how much you’re willing to pay for each app install.
    Start your bid as high as you’re comfortable with, as you can always lower it according to performance. While bidding at the minimum rate might seem like a good way to cut back advertising costs, it might result in low campaign performance.
  • Bid for CPC: When running a CPC campaign, your bid reflects how much you’re willing to pay for each click.
    The minimum bid for a CPC campaign is $0.15. We recommend starting with a slightly higher bid to accumulate sufficient clicks. Once you gather enough data, you can adjust the bid based on trial and error.
  • Bid for CPE: When running a CPE campaign, your bid reflects how much you’re willing to pay for the engagement you define, e.g., the campaign’s engagement action is to complete a survey; the estimated value of one completed survey should be your bid.

 

Setting Your Daily Budget

It’s important to pace your campaign’s budget in order to learn by trial and error how to best reach your users. Setting a daily budget will ensure you don’t run out of funds before you can actually gather insights on your campaign.