Cohorts Reports

The ironSource platform now offers comprehensive reports on user cohorts!

A cohort is a group of users that perform a certain sequence of events within a particular timeframe. A cohort on the ironSource groups represents a collection of users that installed your app, and triggered an app launch on the same day. 

The Cohort Reports on the ironSource platform track metrics such as retention, ad LTV and user sessions over time from the moment the user was born within the date range defined- the report is thus based on the user’s age and is not calendric. This allows you to study the behaviors of groups of users as time progresses and gain a more complete picture of the overall lifecycle for your mobile apps. Consequently, you can make data-driven decisions to optimize both revenue generation and user engagement for your apps.

Step 1. Navigate to Cohorts

Log in to the ironSource platform and on the left menu bar, navigate to Monetize ➣ Reports ➣ Cohorts

ironsource-cohorts-navigation

Step 2. Configure Your Report

To build your Cohorts report, apply the following:

Filters

  • App: Select the app you want to track user cohorts from.
  • Countries: We currently support cohorts data for up to 10 countries. Based on the app you selected, you will see the countries with the highest number of impressions on your app.
  • Cohort Range: Define the time span in which to analyze users based on when they installed your app and triggered an app launch. You will thus be able to track user activity and how users develop over time from the day they installed your app within this timeframe.

ironsource-cohorts-app-countries

 

Breakdowns

  • You can choose to break down the reports by Ad Unit, Ad Source or Country. If you don’t choose a breakdown (Break by None), the graph will simply portray aggregated data.

ironsource-cohorts-breakdowns

  • If you break down by Ad Unit, Ad Source or Country, you can also choose to sort the data in the graph by Impressions or ABC. This simply means the graph will be arranged in order of highest impressions or alphabetically.ironsource-cohorts-sort-by-impabc

 

Tabs

You can examine your reports for all ad units in the Overview tab or for to view each ad unit separately simply navigate between the tabs.

Note: Depending on the tab, you will see different metrics. See the full list of metrics and their description in the next step.

ironsource-cohort-tabs

Step 3. Browse Your Metrics

ironSource Cohorts provide deep insights on your apps’ users lifecycle and can help you measure retention, lifetime value and more. Cohorts help you track your users’ behavior based on when they started interacting with your app and can also aid in understanding how users respond to changes made in your app, such as ad implementation.

Supported Metrics on the Cohorts Reports Dashboard

The cohort metrics strive to ensure you can compare apples to apples. When you select a cohort range, the metrics will portray data of all new users within that time frame, and calculations are staggered by their present day-after-install. For example, if you look at a cohort’s engagement rate for day 2 after install on a Tuesday, no users who installed the app on Monday (the previous day) will be included as they have not yet completed their second day after installing your app.

Basic ironSource Cohort Terminology

User This cohort member:

  • installed your app
  • triggered an app launch on the day of the install
Active User This cohort member:

  • installed your app
  • triggered an app launch on the day of the install
  • returned to your app following install day
Engaged User This cohort member:

  • installed your app
  • triggered an app launch on the day of the install
  • returned to your app following install day
  • engaged with one or more ads

Overview Metrics

Retention: The average percentage of users that return to your app after the first app launch within the defined cohort range. The KPI  portrayed is the average retention from Day 1.
Calculation: Daily Active Users Since Install Day divided by Daily Active Users on Install Day

Estimated Revenue per Daily Active User: The average daily revenue generated by an active user. The KPI portrayed is the average revenue generated from an active user within the defined cohort range

Note: This doesn’t represent an estimation of future revenue, but rather an estimate of the actual revenue per active user.

Estimated Ad Revenue per User: The estimated revenue a user generates within the defined cohort. The KPI portrayed is the sum of the average daily user LTV over 31 days. 

Note: This doesn’t represent an estimation of future revenue, but rather an estimate of the actual revenue per user.

Sessions per Active Users: The number of app sessions recorded by an active user. The KPI portrayed is the average sessions generated by an active user within the defined cohort range.

Sessions per Users: The sum of app sessions recorded by users within the defined cohort. The KPI portrayed is sum of the average sessions generated by a user within the defined cohort range.

 

Rewarded Video & Interstitial Metrics

 

Estimated Revenue per Engaged User: The revenue generated per engaged user. The KPI portrayed is the average revenue per engaged user in the defined cohort range.

Note: This doesn’t represent an estimation of future revenue, but rather an estimate of the actual revenue per engaged user.

Impressions per Engaged User: The amount of impressions an engaged user triggers. The KPI portrayed is the average impressions generated by an engaged user within the defined cohort range.
Calculation: The total of ad impressions divided by the total number of engaged users

Impressions per Users: The distribution of ad impressions over the users. The KPI portrays the sum of average impressions for a user within the defined cohort range.
Calculation: Total impressions divided by total users

Engaged Users per Users: The rate at which users in the defined cohort that converted to engaged users. The KPI portrays the percentage of users that became engaged users in the defined cohort range.

Engagement Rate: The rate at which active users converted to engaged users. The KPI portrays the average percentage of user engagement  within the defined cohort. The
Calculation: total number of engaged users divided by the total number of active users